It’s no secret Nashville is the growth center of Tennessee – to the point one popular meme carries the message that the city is full and not accepting any more residents.
A great job market and growth in incomes has spurred the influx of new residents, which in turn leads to a need for more housing. Where there is demand, there is also a strong likelihood of price increases, especially when demand is outpacing availability. Check out this story from NewsChannel5.com, WTVF about the increase cost of living and how it’s not expected to get any less expensive to move to the Music City.
Of all the rental property lists we’ve seen in recent years, this is one that no marketer would want to be on.
The Memphis (Tenn.) Police Department released statistics, as reported by TV station WMC, revealing that during a three-month period the department received almost 1,000 calls from 19 apartment complexes in the city. One property in particular took home first place, if that’s a prize, for the most calls during that time – 141 calls. That’s around 1.56 calls per day, which technically isn’t possible, but still.
Either way, this is the kind of PR that will give marketers nightmares. Suffice it to say, this probably won’t be found on their brochures.
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